For those of you that were keeping track on Facebook and Twitter, we just had a CRAZY couple of weeks. We were fortunate to be one of the first sponsors of Westminster's first ever Agility competition that featured dogs of all shapes and sizes - pure breeds and mixed breeds (All American Dogs).
As part of our sponsorship, we were given four commercial spots to air on national television. What an opportunity! But... we didn't have a commercial. So what is a pack to do? We will MAKE one!
We scripted, talent scouted, filmed, voiced over and produced a commercial in less than two weeks!
We got some of our top creative minds together one night over some wine and onion rings and put together a great script for our commercial. We wanted to promote our best known toy - the Orbee Ball. We wanted to show all types of dogs and how they use their Orbee. We had shots to get, a number of dogs to scout and a perfect plan (more on that later)!
We are so lucky to live in Portland, Maine. It is a dog city, it is a friendly city, and it didn't take long to book our talent for the commercial shoot. With a little help from Adventure Dogs, Sit, Stay, Snaps, our employees, and friends, we gathered quite a litter of different types of dogs who were ready for their close-ups!
We were fortunate to work with our friends at Strong Paw Productions to make this commercial happen. Allen and his team were true professionals... even with our wacky cast. We had 30 dogs show up for filming. We tried to organize the chaos, as best we could, but there is really only so much you can do.
Another fun fact... dogs can't read scripts. Our perfect vision and script of what our commercial was going to be was tossed out the window. We turned on a dime and realized what was going to make THIS commercial so great, was letting each dog do what it wanted and was meant to do. So instead of reaching for shots, we put our efforts to making each 'actor' comfortable and let them do what they wanted to do. And if it all worked out, we would have a much more powerful commercial.
Voice Over and Production
Our friend Rachel Flehinger, from InnerAction, and some of our employees did the voices of our commercial. They did different versions of the same lines over and over. In production, Strong Paw had the task of taking all these natural shots of dogs playing with Orbees, and all these voice-overs, and matching them up the best way possible to make a compelling 30 second spot.
What you see below is the finished product that aired on Cable TV four times during Westminster's Agility Competition. We can't stop wagging and bragging about it. Thanks to everyone who helped us make it happen, thanks to Strong Paw Production for making it so perfect and thanks to everyone else who supported us and followed along with this exciting project.
So in 3, 2, 1... Here is Planet Dog's first national commercial. Let us know what you think!
Cast, in order of appearance:
- Lola (different Lola)